About Amie Marse
Authored 3 articles.
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Still Climbing Out of the Recession? 8 Tips to Consider
Features, March 25, 2016
Eight years after the recession, as many as 93 percent of U.S. counties are still feeling the effects. Only 1 in 5 small businesses have completely recovered. While the economy slowly improves, small businesses have sung the same tune of sluggish recovery for almost a decade.But it’s a new year. In a world of political and international uncertainty, 77 percent of small business owners feel confident about the upcoming year, and many are positioned to hire new employees and make strategic investments.
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6 Tips for Producing Small Business Content Regularly
Features, January 29, 2016
Small businesses need content marketing to connect with customers. Content can improve search engine visibility, build credibility in the business community, and help you earn reviews from customers. Many small businesses understand the importance of content marketing, but fail to realize its potential as a business growth strategy.
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How to Handle a Public Relations Crisis
Features, October 18, 2013
Admit it: None of us are as graceful as we think we are. We’ve all “stepped in it” so-to-speak and sometimes, the results aren’t pretty. Whether we’re out for a run or walking within the confines of our home, we’ve all had a clumsy moment with unintended consequences. Likewise, no matter how appropriately you run your business, if you’ve been in business long enough, then you’re bound to receive publicity you don’t like.