Athens-Born Barberitos Opens New Atlanta Highway Restaurant

Staff Report From Georgia CEO

Friday, October 2nd, 2026

Barberitos Southwestern Grille & Burrito Bar will officially opened its newest Athens restaurant at 3755 Atlanta Highway on Monday. The Athens-born brand will mark the opening with special offers beginning on opening day and continuing through Saturday, October 3, 2026.
The new restaurant expands Barberitos’ presence in the community where the brand was founded, bringing its fresh, made-to-order Southwestern menu to a convenient location serving nearby residents, businesses, University of Georgia students and faculty, and families throughout the Atlanta Highway corridor.
 
Founded in Athens, Barberitos has grown throughout the Southeast while maintaining strong ties to its hometown. The Atlanta Highway restaurant represents continued investment in the community where the Barberitos story began.
 
From the Owner
"We're incredibly excited to open our doors on Atlanta Highway and continue growing Barberitos right here in Athens, where it all began. This community has been an important part of the Barberitos story from the very beginning, and we're proud to bring another convenient location to our local guests. We look forward to welcoming both longtime Barberitos fans and new customers and becoming an active part of this neighborhood."
David Weeks, Owner, Barberitos
 
Location and Community Impact
The 3755 Atlanta Highway location sits in a high-traffic corridor serving some of the most active residential, commercial, and student neighborhoods in Athens. The restaurant is easily accessible from multiple parts of the city and is positioned to serve a broad cross-section of the Athens community, from UGA students and faculty to families and local professionals.
In addition to bringing a trusted dining option closer to the Atlanta Highway corridor, the new location will create jobs for Athens residents and provide the brand with another platform for community involvement, including support for local events, organizations, and neighborhood initiatives.
 
Menu and Dining Experience
The new Barberitos will offer the full made-to-order Southwestern menu, including burritos, burrito bowls, tacos, quesadillas, nachos, and salads. Every item is fully customizable, with guests choosing their own proteins, toppings, salsas, and sauces. Barberitos is known for its focus on fresh ingredients, generous portions, and a welcoming, casual dining experience that keeps guests coming back.
 
Online ordering and catering services will also be available, making the new location a convenient option for both individual meals and group events.
 
Grand Opening Details
Barberitos will welcome the Athens community with the following offers:
 
$5 Burritos for Students
Students may purchase a burrito for $5 during opening week, September 28 through October 4. A valid student ID must be presented at checkout. The offer is valid in-store at the 3755 Atlanta Highway location only. Exclusions apply.
 
15% Off the Lunch Combo Special
Guests may receive 15% off the lunch combo during opening week, September 28 through October 4. The lunch combo includes one adult entrée, a side of chips and salsa, and a regular drink. Limit one per order. The offer is valid in-store at the 3755 Atlanta Highway location only. Exclusions apply.
 
Kids Eat Free on Opening Day
On Monday, September 28, children may receive a free kids meal with the purchase of an adult entrée. The offer is valid at the 3755 Atlanta Highway location only and is limited to one free kids meal per order. Exclusions apply.
The offers provide longtime Barberitos fans and first-time guests with several ways to experience the new location during its first week. There is no scheduled ribbon cutting or formal grand-opening ceremony.
 
Open Day: Monday, September 28, 2026 
 
Opening Week Specials: September 28- October 3, 2026
 
Hours: Monday through Saturday: 11AM to 9:30PM
Sunday: 11AM to 8:30PM
 
Online Ordering: Available at barberitos.com
 
Social: @barberitos on Instagram and Facebook
 
Join Us
Barberitos invites the Athens community to visit the new location at 3755 Atlanta Highway beginning September 28, and to join the celebration through Saturday, October 3. Whether you are a longtime Barberitos fan or a first-time guest, the new Atlanta Highway location is ready to welcome you.