The University of Georgia and Progressive Insurance -- in collaboration with Georgia Bulldogs Sports Marketing, a joint venture between Learfield and JMI Sports -- have announced a significant sponsorship that will include Progressive's logo placement on Dooley Field at Sanford Stadium this upcoming season. 

"We are proud to be a part of Progressive's impactful investment in college athletics," J. Reid Parker Director of Athletics Josh Brooks said. "As we look for additional revenue streams while maintaining our strong positioning on a national level, this relationship assists in providing the necessary resources for our student-athletes. We are thrilled that Progressive is joining the many outstanding game day traditions at Sanford Stadium." 

Georgia is one of 13 college football programs nationwide to take part in this initiative, joining Boise State, Colorado, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest. 

"We are excited to be a part of the college football landscape with this investment," said Sean Freeman, Media Business Leader at Progressive. "It is an opportunity to support the collegiate student-athletes at these storied institutions as well as create a unique viewing experience for the fans. College football is ingrained in the cultures at these Universities, and we are proud to be a small part of those traditions."

In addition to on-field branding, this collaboration will include sideboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans. 

Progressive's branding and integrated marketing elements will debut with the start of the 2026 college football season. The agreement was facilitated by Learfield's corporate partnership team, on behalf of Georgia Bulldogs Sports Marketing, the company's centralized resource dedicated to generating impactful partnerships at scale that incorporate high-visibility assets such as on-field logos.

"We're excited to showcase our new sponsorship with Progressive between the hedges!" said Ryan Gribble, Chief Revenue Officer for Georgia Bulldogs Sports Marketing. "This investment significantly supports UGA Athletics, UGA student-athletes and Dawgs fans everywhere."