Young women have always raided their friends’ closets when they can’t find the right dress or blouse.

Now Rotation, a fashion rental startup envisioned by accounting and finance student Skyler Ventura, aims to monetize that practice and exponentially expand the number of closets available.

Ventura’s Rotation concept took home the $2,500 first prize at UGA Entrepreneurship’s first spring Idea Accelerator Demo Day pitch contest on Feb. 23, held at Studio 225.

Ventura’s platform would focus on sorority members as a core audience, allowing them to rent formal or gameday dresses from one another.

Judges included Bjorn Barja, an entrepreneur and co-founder at Solutions Mavericks; Hulet Smith, a physical therapist and founder of home health supplier Rehabmart; and Joe Tomco, founder of software engineering firm GlobalDevs and owner of Athens Pool & Spa.

In addition to Rotation, judges recognized computer science student Pranavi Gogineni’s software maintenance service Kintic with second place. UGA School of Public and International Affairs graduate student Nick Gherasimenco took third place for Vector, a social media analysis tool that scrubs thousands of social media posts and creates a plain text analysis of the content.

Other startups presented at this Demo Day included:

• Cravit, a platform pitched by management senior Dylan DeSimone that allows people arranging business dinners to find restaurants that are accessible and meet a wide range of dietary needs.

• Nutritional Physics, a company pitched by social work graduate student Ryan Thornton that is developing the nofinding.com system to help school nutrition directors stay compliant with government regulations.

• Vendor Vault, a service pitched by marketing senior Juliana DeFino, that would connect brides and grooms with emergency wedding vendors when theirs don’t show up.

• Verse & Vitality, a platform developed by cellular biology and biomedical physiology senior Selina Sun, that would connect people with music therapy.