Athens Academy Senior Investigates Consumer Behavior and Sustainable Fashion
Wednesday, January 14th, 2026
Senior Sloane’s Capstone project began as a study of fashion sustainability but evolved
into a deeper examination of consumer culture, overconsumption, and the personal and societal
forces that drive them. While she initially focused on the environmental impact of clothing
production, Sloane pivoted after she encountered reporting that reframed sustainability as a
behavioral issue rooted in consumerism. This shift led her to explore how shopping habits, identity,
and self-esteem intersect, and how these dynamics contribute to fashion waste.
Through extensive research, interviews, and experiential learning, Sloane examined
sustainability from multiple perspectives. She conducted in-depth interviews with fashion
sustainability scholar Dr. Sara Idacavage and other professionals working toward more ethical
fashion systems, gaining insight into how education, policy, and creativity can drive meaningful
change. These conversations helped demystify industry claims around “sustainable fashion” and
inspired Sloane to believe that individual choices can contribute to larger solutions.
A central component of the project was a ten-month personal commitment to abstain from
purchasing new clothing. This experience challenged Sloane to confront her own consumption
habits, rethink impulse buying, and develop more intentional approaches to shopping. Alongside
this commitment, she worked at a resale clothing store, where she observed consumer behavior
firsthand and learned how affordability, emotion, and body image influence purchasing decisions.
The job reinforced her understanding of resale as an accessible, impactful sustainability solution
while also building professional confidence and responsibility.
As a culminating contribution, Sloane organized two Community Closet events that invited
peers to donate and shop for secondhand clothing. The events successfully redistributed hundreds
of items, reduced waste, and sparked conversations about alternative consumption. More
importantly, the project fostered personal growth: Sloane developed confidence in public
speaking, professional communication, and leadership, discovering the power of initiative and
connection.
Ultimately, Sloane’s Capstone became both an academic study and a personal journey. By
examining sustainability through the lens of consumer behavior, she gained a clearer sense of her
values, her voice, and the kind of impact she hopes to make—demonstrating how student-driven
research can lead to meaningful change, both within a community and within oneself. “This project
is a study in sustainability,” she said, “but in turn, it forced a mirror on me to grapple with my
insecurities and grow in confidence.”
Athens Academy’s Capstone Project is an opportunity for Upper School students to explore
a passion via four criteria: research, mentorship, experiential learning, and an outward
contribution. Each student submits a research paper detailing an aspect of the project, and theydefend the project before a committee of faculty and administrators, similar to a Ph.D. oral
defense. Students whose projects are approved by the committee receive the Capstone
designation at commencement in May.
Athens Academy is an independent, co-educational school for students in K3 through 12th
grade, located on a beautiful 152-acre campus in Northeast Georgia. Now in its 59th year, Athens
Academy pursues its mission of “excellence with honor” through academics, athletics, fine arts,
and service and leadership. Ranked the #1 private school in Athens, #7 private school in the state
of Georgia (out of 400+ schools), and #1 private school in North Georgia (Niche.com).
For more information, please contact Kelley Cuneo, communications director, at
[email protected] or 706-433-2410


