• PSA Video Series: Featuring student-athletes from various sports, including football, basketball, softball, and tennis. 

• Infinity Campaign Stadium Displays: LifeLink will showcase a two-minute video on stadium displays featuring footage from the Infinity Campaign, highlighting the real-life stories of four organ donor advocates. 

• Digital and Social Amplification: Support for the campaign will be visible through a web banner advertisement on the UGA website.

“Partnering with UGA gives LifeLink an unparalleled opportunity to engage directly with fans about the life-changing impact of organ and tissue donation,” said Katie Payne, Executive Director of LifeLink of Georgia. “Extending our Infinity Campaign to UGA’s sports communities brings us closer to our mission of saving lives. One organ donor could save eight lives and improve the lives of dozens more through tissue donation.”

Georgia vs. Florida College GameDay Feature

Expanding on this unique partnership, LifeLink and UGA Athletics are collaborating on an impactful College GameDay broadcast airing on Saturday, November 2nd. This feature will emphasize the power of organ donation to transcend even longheld college football rivalries. Megan Twist, an Athens native and devoted Georgia Bulldog was a vibrant 23-year-old when she tragically lost her life. Her decision to register as an organ and tissue donor prior to her passing saved others, including Richard Bremer, a lifelong Florida Gator fan who received Megan’s lungs. With the support of College GameDay’s national audience, Megan’s family and Richard will share how Megan’s legacy - and her devotion to the Bulldog Nation - continues, and drive conversations about the importance of organ and tissue donation.

A special social media feature on Friday will highlight UGA student-athletes who have registered as organ and tissue donors and a heartfelt story of a UGA tennis player who can play for the Bulldogs today thanks to the gift from a donor and a life-enhancing tissue transplant. This personal connection among athletes represents the next chapter of this collaboration and underscores the impact of the Infinity Campaign.

The Infinity Campaign 

The Infinity Campaign features a series of real stories from registered donors, each telling what inspired them to register as organ and tissue donors while emphasizing how their legacy will continue in the lives of people they may help. By sharing these stories, LifeLink encourages more people to register as organ, eye and tissue donors and spread the message of hope and life.

“The decision to become a donor was deeply personal. It is an opportunity to give the ultimate gift – the gift of life,” said Adán Bean, an Atlanta poet featured in the campaign. “I get to continue to tell the story for others, be a little bit of ink in their pen and help them write what they want to write.”

To learn more about the Infinity campaign and organ, eye, and tissue donation, and to register as a donor, visit MyStoryContinues.com. Bean’s story, as well as the stories of other campaign participants, are highlighted on the website, as are innovative tools to show support of organ, eye and tissue donation, like the opportunity to upload a photo to share on social media.

Become a Donor

There are many ways to register your decision to be an organ, eye and tissue donor: 

• Visit MyStoryContinues.com today.

• Register when renewing or receiving a driver’s license or identification card at the Georgia Department of Driver Services.

• Register when obtaining a hunting or fishing license through the Georgia Department of Natural Resources.

For more information about LifeLink Foundation, please visit www.LifeLinkFoundation.org.