Today marks an exciting new chapter for our brand. OX SOX is proud to announce its rebranding to Skunk Skin, a name that better encapsulates our innovative spirit and commitment to providing customers with fresh, odor-free socks.

Over the past year and a half, OX SOX has been fortunate to expand into all 50 states and has been worn on all 7 continents. We've built unforgettable memories, met incredible people, and received invaluable feedback from our loyal customers.

However, as we continue to evolve and push the boundaries of what socks can offer, we recognized the need for a brand identity that more accurately reflects our unique approach and future aspirations.

Why Skunk Skin? The name Skunk Skin is a playful nod to our core mission: to help people live out their dreams, laugh more, and feel good while doing it. In a world with never-ending distractions, voices, and themes, we want to stand out. With Skunk Skin, we're embracing a bold, edgy brand identity that challenges norms and sets us apart in the market.

What to Expect? Our rebranding comes with exciting updates and innovations:

• New Product Lines: In addition to our odorless socks, Skunk Skin is working on new collections, featuring advanced materials and cutting-edge designs.

• Revamped Packaging: Expect sleek, modern packaging that aligns with our fresh brand identity, featuring our new logo... be prepared to laugh.

• Enhanced Content: We're eager to share new content that will bring a smile to your face. @ShopSkunkSkin.

To celebrate our rebranding, we invite our customers and fans to join us on social media and share their experiences by tagging @ShopSkunkSkin & using the hashtag #SkunkSkin. We're offering giveaways and fun prizes to those who participate.

Quote from CEO & Co-Founder: "We are thrilled to introduce Skunk Skin to our customers. We listened to what they [OX SOX customers] had to say about OX SOX & spent over a year working to improve and innovate. We believe that Skunk Skin won't just stand out in the marketplace, but resonate with customers in performance, quality, and a sense of humor."

For more information, visit our new website at www.skunkskin.com and follow us on Instagram, TikTok, and Facebook for the latest updates and promotions.