Southern Company Announces Official Partnership with U.S. UNDERRATED Golf Tour

Staff Report From Georgia CEO

Thursday, June 13th, 2024

Southern Company has signed on as an official partner of the UNDERRATED Golf Tour, a purpose-driven business endeavor with the overarching commitment to provide equity, access and opportunity to student-athletes from every community by balancing participation in the sport to truly reflect our society.

As part of Southern Company's commitment to promoting inclusion within the communities it serves, this new partnership will enable the organization to support aspiring golfers who historically have been underrepresented in the sport. The UNDERRATED Golf Tour provides a platform for athletes to showcase their skills, gain exposure, and compete at a high level while fostering a more inclusive environment within the golfing community.

"Golf is a game that mirrors the values we hold dear at Southern Company — integrity, excellence and respect," said Chris Womack, chairman, president & CEO of Southern Company. "Partnering with the UNDERRATED Golf Tour we are investing in the future of the sport while reinforcing our commitment to creating equitable opportunities for all."

Womack unveiled the partnership at the 2024 World Golf Hall of Fame Induction Ceremony where UNDERRATED founder Stephen Curry was recognized as the 2024 recipient of the Charlie Sifford Award presented by Southern Company. The Charlie Sifford Award was created in 2021 by the World Golf Hall of Fame to honor an individual who personifies Sifford's groundbreaking achievements of diversifying the game of golf through perseverance, confidence, respect, and adaptability.

The UNDERRATED Golf Tour has gained national attention for its efforts to level the playing field. The tour offers a series of competitive events across the country, providing a stepping stone for players to reach collegiate golf programs and, ultimately, professional ranks.

For each U.S. Tour stop, 96 athletes will participate in tournament style events and team building activities while simultaneously networking with college golf coaches and golf executives. The U.S. portion of the UNDERRATED Golf Season 3 Tour will consist of four regional stops at some of the most prestigious courses in the U.S. The tour gives many young golfers their first opportunity to play on an established professional course, with stops including:

  • Old Barnwell in Aiken, SC | June 21 - June 23

  • Pumpkin Ridge Ghost Creek Golf Club in Portland, OR | July 8 - July 10

  • Warren Golf Course at The University of Notre Dame in South Bend, IN | July 22 - July 24

  • TPC San Antonio in San Antonio, TX | August 7 - August 9 

Ultimately, 24 of the best boys and girls will emerge from the tour to compete for the Curry Cup at the UNDERRATED Tour Championship. For the very first time ever, the Curry Cup will take place outside of the Bay Area and will move to The Ridgewood Country Club in Paramus, NJSeptember 2-5.

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