Two renowned Atlanta institutions have pledged an additional $10 million to the Greater Atlanta COVID-19 Response and Recovery Fund on the heels of the announcement from United Way of Greater Atlanta and Community Foundation for Greater Atlanta. The Coca-Cola Company and the Robert W. Woodruff Foundation have each donated $5 million to the fund in order to support those most vulnerable to the economic and health-related impacts caused by the pandemic.
 
“The Coca-Cola Company is a global business. While our philanthropic work reaches around the world, we also have a long history of focusing on critical needs in our hometown of Atlanta,” said James Quincey, chairman and CEO of The Coca-Cola Company. “We are deeply concerned about the growing impact of coronavirus in Atlanta and beyond, especially in the most vulnerable parts of our communities. We are using the resources of our company and The Coca-Cola Foundation to make a difference by providing much-needed assistance to organizations that are positioned to mobilize quickly and provide essential humanitarian relief.”
 
Funds raised will be directed to nonprofit organizations and other agencies focused on providing crucial services to high-risk audiences including seniors, families with children who normally receive free or reduced meals at school, families in need of childcare, homeowners and renters at risk for eviction, and hourly/low-wage workers.
 
“Thank you to The Coca-Cola Company and the Woodruff Foundation for their investments in the Greater Atlanta COVID-19 Response and Recovery Fund,” said United Way of Greater Atlanta CEO Milton Little. “Their donations will go a long way in easing the burden being placed on families in the wake of this crisis. We hope their gifts will inspire other companies and individuals to join in this important philanthropic effort.”
Individuals and families impacted and in need of support can contact United Way of Greater Atlanta’s 2-1-1 Contact Center. There are many ways to connect to 2-1-1 including by phone, chat, email or mobile app. 2-1-1 is a valuable resource that is available 24-hours and 7 days-a-week.
“It’s in times of crisis when the Atlanta community truly comes together and shines in its generosity,” said Lita Pardi, interim vice president at the Community Foundation for Greater Atlanta. “We are overwhelmed by these generous gifts and will be working swiftly with our partners in the nonprofit community to get our neighbors the resources and help they need so badly right now.”
 
Russ Hardin, President of The Robert W. Woodruff Foundation, said, “The Woodruff Foundation is eager to help Atlantans weather this crisis, and we are counting on our Community Foundation and our United Way to get resources to those that need them most.”