Stadion Money Management, known for its participant level, customized retirement solutions, today announced the appointment of Lucy Pelsma as Vice President, Marketing.

Lucy will focus on marketing strategy for Stadion's independent record keepers and the development of outreach strategies for Stadion's retirement solutions. She is based in Maine and reports to Holly MacMillan, Chief Marketing Officer.

“Through our recordkeeping partners, we’re seeing increased demand for our retirement managed accounts nationwide, which further highlights the need for partner specific marketing strategies. Fortunately for us, Lucy was enthusiastic about joining our team,” said MacMillan. “She joins us with significant retirement experience and strong marketing and relationship management skills. We couldn’t be happier to welcome her to the Stadion family.”

Immediately before joining Stadion, Lucy served as Principal, Institutional Product & Marketing at Financial Engines with responsibility for developing and managing key relationships with record keepers and financial advisors. She created and implemented marketing initiatives designed to generate new business activity. As Principal, she oversaw the execution of these marketing strategies while working closely with recordkeeper partners, and advisors.

Lucy carries with her an impressive track record with more than two decades of financial services experience including roles with Bain Capital affiliate Sankaty Advisors as Senior Associate, Investor Relations and Bank of New York Mellon as Assistant Portfolio Manager. Pelsma received her BA degree in Economics from Wheaton College (MA) and her MBA from Boston College.

“Stadion is a leader in working with record keepers and advisors to create custom investment solutions for participants, which is clearly a growing trend in workplace retirement plans,” noted Pelsma. “I am thrilled to join a firm that is an innovator in this space.”