Blue Cross and Blue Shield of Georgia, which includes Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc., is changing its brand name to Anthem Blue Cross and Blue Shield (Anthem), taking on a trusted name that symbolizes quality for millions of consumers across the country. Additionally, Greater Georgia Life, an affiliated Anthem plan, is changing its brand name to Anthem Life. The change will provide a recognizable brand identity for innovative programs, services and tools for existing and new consumers.
 
The name change will take effect Jan. 1, 2019.
 
“We are excited to take Anthem Blue Cross and Blue Shield as our new brand name,” said Jeff Fusile, president of Blue Cross and Blue Shield of Georgia. “The Anthem brand reflects what consumers are looking for in their health care partner simplicity, accessibility and affordability. While our name may be changing, we remain committed to providing the same high quality, affordable plans and services that our consumers expect and maintaining strong collaborative partnerships with our industry leading network of medical professionals who provide high quality care to our members every day.”
 
BCBSGa employs approximately 4,900 associates who call Georgia home.
 
“Our dedication to Georgia is unwavering. Over the next few months, consumers will begin to see the new Anthem Blue Cross and Blue Shield name in the marketplace,” Fusile said. “We believe this change reflects our commitment to bringing new products and services to the people of Georgia.”