Georgia Credit Union Affiliates, the state trade association for credit unions in Georgia, was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the Credit Union National Association Marketing & Business Development Council, a national network comprised of more than 1,300 credit union marketing and business development professionals. Awards are given in 35 categories.

GCUA won the top award in the Brand Awareness category for its Helping People Afford Life Story Booklet. The booklet brings the “Helping People Afford Life” branding message to life. Its pages contain true stories of Georgians and the ways they’ve benefitted from their relationships with their credit unions.

“Credit unions help people every day,” said Georgia Credit Union Affiliates President and CEO Mike Mercer. “Credit unions rarely brag about doing that. It’s their mission – it’s their reason for being. So, we tell the stories. In time, everyone will know – and many more will benefit.”

Award winners were recognized at the council’s 25^th annual conference held March 11-14 in San Francisco, CA.

“These represent the best and brightest in marketing and business development,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica Credit Union. “Their inventive, passionate and exciting initiatives inspire us to take chances, be bold and try new and untested approaches.”