Stadion Money Management, known for its participant level, customized retirement solutions and non-traditional investment strategies, announced today the launch of TargetFit, a target date solution that’s more than a number.

The TargetFit strategies follow the introduction of Stadion’s StoryLine, built with SPDR ETFs, the innovative retirement planning solution built specifically for 401(k) participants in advisor-sold plans.

“StoryLine brought a new managed account solution offering personalized 401(k) investment options in the small and micro market space for retirement plan participants, sponsors, and the advisors who serve those audiences. We expect TargetFit will be as revolutionary for target date fund investors,” said Jud Doherty, President and CEO of Stadion Money Management. “TargetFit is designed to mitigate the one-size-fits-all ‘Achilles Heel’ of traditional target date funds, offering choices while still retaining the ease-of-use of a traditional target date strategy.”

The number of target date funds has grown significantly in recent years, but their overall construct has largely stayed the same. They generally offer one glide path and often times invest in only a single fund family. Instead of offering choices, participants are provided a one-size-fits-all solution.

TargetFit takes the popular investment vehicle, target date funds, and adds choices. TargetFit is a solution that offers three target date fund glide paths, giving options that are not traditionally available through a single target date fund family. To help participants, Stadion has built a mobile-friendly educational experience that provides insight into how target date funds work, investment profiles and investment risk. TargetFit Funds utilize a diverse array of ETFs from leading investment management companies. TargetFit Funds are available on multiple open architecture retirement platforms.

“We’re thrilled to see TargetFit make its marketplace debut,” said Todd Lacey, Stadion Retirement’s Chief Business Development Officer. “These new strategies are coming at a time when the vast majority of target date products available offer only one glide path. The reality is retirement plan sponsors and their participants are looking for investment solutions that are more tailored to their individual needs. We believe TargetFit is the right solution at the right time and are excited to see what traction it will gain in the retirement market in the months and years to come.”