Logo Brands, the premier manufacturer of outdoor/indoor, on the go lifestyle & tailgating products, has agreed to multi-year exclusive agreements with the University of Georgia Bulldogs, University of Kentucky Wildcats, University of Miami Hurricanes and University of Notre Dame Fighting Irish. Effective Jan. 1, 2018, these partnerships grant Logo Brands Inc. exclusive rights to manufacture, produce and distribute tailgate and outdoor lifestyle products across all retail channels. The product categories covered in each agreement include: tents & canopies, chairs & leisure seating, tables & table sets, hard & soft-sided coolers, stadium seats & cushions, portable furniture and other housewares for tailgating, beach, camping and outdoor lifestyle activities. 

"Logo Brands is honored to have the opportunity to work alongside each of these premier universities to elevate and expand their consumer engagements through our diverse collection of licensed merchandise," stated Phil Dooley, Vice President of Brand at Logo Brands. "Colleges and universities are woven into the fabric of our company. We have had the privilege of working with Georgia, Kentucky, Miami and Notre Dame as far back as 2000. We look forward to advancing our association with these iconic college brands and their passionate alumni and fans well into the future through these new arrangements."

Fermata Partners represents the licensing rights at each University and negotiated the agreements on behalf of each University.