Delta, American Express Launch Blue Delta SkyMiles Credit Card for New Travelers

Staff Report From Georgia CEO

Thursday, September 21st, 2017

American Express and Delta are launching the new Blue Delta SkyMiles Credit Card, the only no annual fee credit card from a U.S.-based global carrier that offers two miles per dollar spent at U.S. restaurants and on eligible Delta purchases, and one mile per dollar spent on all other eligible purchases. Designed for consumers who are just beginning to explore the world of travel, the Card makes it easy to earn miles while running everyday errands or enjoying the local food scene.

Available starting Sept. 7, the new Blue Delta SkyMiles Credit Card is linked to Delta’saward-winning Delta SkyMiles loyalty program in which miles don’t expire and can be used globally with no blackout dates on Delta flights.

“We purposefully built this Card with the new or casual traveler in mind. This Card delivers incredible value to those who want to earn miles in an accelerated way while enjoying the peace of mind that their miles won’t expire – all without paying an annual fee,” said Sandeep Dube, Delta’s Vice President – Customer Engagement and Loyalty. “With more than a third of these consumers saying dining is their top choice for spending, earning two miles per dollar spent at U.S. restaurants is an appealing way to earn more miles.”

“Over the last two decades, we’ve worked closely alongside our long-standing partner, Delta, to design cards for all types of travelers,” said Eva Reda, Executive Vice President, Consumer Partnerships and Product Development, American Express. “Today, we’re excited to unveil the newest Card in our portfolio, the Blue Delta SkyMiles Credit Card from American Express, which helps our newest travelers fuel and fund their travel with one of their biggest passions, dining.”

A poll conducted by American Express and Delta shows that U.S. consumers between the ages of 18 and 34 are more likely to travel for leisure in the next year than other age groups. Additionally, these consumers are passionate about dining and are dining out on a regular basis, with 37 percent saying they spend more money on dining each week than other discretionary expenses. Dining is also a priority while they travel, with 82 percent of consumers aged 18 to 34 saying that they are passionate about trying new dining experiences when they travel.

The Blue Delta SkyMiles Credit Card offers:

- No annual fee

- 2 miles per dollar spent at U.S. restaurants

- 2 miles per dollar spent on purchases made directly with Delta

- 1 mile per dollar spent on all other eligible purchases

- 20 percent savings in the form of a statement credit on all eligible in-flight purchases when flying with Delta

- A welcome offer of earning 10,000 bonus miles after spending $500 in purchases on the Card within the first three months of Card Membership for new Delta SkyMiles American Express Card Members

Terms and limitations apply. More information about the new Blue Delta SkyMiles Credit Card can be found here.

Delta’s long-standing partnership with American Express is complemented by the innovative investments the airline has made over the past year in its customer engagement and loyalty programs, including SkyMiles, which was recently named a Best Travel Rewards program by U.S. News & World Report, to provide even greater value to customers. Industry-leading new partnerships with brands like Lyft and Airbnb allow customers to engage with Delta by earning miles for everyday activities, while the award-winning Delta Sky Club experience continues to be a reason travelers choose to fly Delta.

Get a Taste of Travel with #DeltaAmexBlue Contest

To celebrate the new Blue Delta SkyMiles Credit Card from American Express, one winner and three friends can win the ultimate food-filled excursion to Nashville, Tenn.

From delicious barbeque to hot chicken, this getaway will offer a winner and three guests:

- Roundtrip flights with Delta Air Lines

- Four night Airbnb stay (awarded in the form of a $2500 coupon code)

- Six dining experiences at select Nashville restaurants (up to $500 per meal)

- $400 worth of Lyft ride credits for the trip

- Away luggage pieces in blue for winner

Beginning Sept. 7, to enter the Taste of Travel with #DeltaAmexBlue contest, consumers must post a photo and caption on Instagram or Twitter that represents why the entrant and their best friends deserve the ultimate getaway trip to dine their way around Nashville using the hashtags #DeltaAmexBlue and #Contest from 12:00 a.m. EST Sept. 7, 2017 through 11:59 p.m. PST on Oct. 12, 2017.

No purchase necessary. For more information on the contest, how to enter and Contest Official Rules, please visit: www.DeltaAmexBlue.com starting Sept. 7. Must be a SkyMiles Member to win, no purchase or Card Membership necessary. See rules for complete details. Open to legal residents of the 50 U.S., Puerto Rico, and U.S. Territories and possessions, 21 and older. Void where prohibited. Contest ends 11:59PM PST October 12, 2017. Sponsor: Delta Air Lines, Inc.