Georgia Power has ranked at the top of a new list of Most Trusted Brands among business customers, according to Utility Trusted Brand & Customer Engagement: Business, a Cogent Reports study by Market Strategies International. Those achieving top-quartile performance on Brand Trust are designated Most Trusted Brands among business customers.

The study analyzes more than 50 consumption, environmental, service, digital and rate offerings. Most Trusted Brand utilities have higher usage of these offerings and higher demand for future usage of these programs.

The study, now in its third year, provides brand tracking and benchmark performance of 60 electric utilities among 10,486 utility business customers. The Brand Trust index is based on 35 rating questions that relate to six factors: Customer Focus, Community Support, Reliable Quality, Communications Effectiveness, Environmental Dedication and Company Reputation & Advocacy.

Customer trust and satisfaction is at the center of Georgia Power's business as it provides 2.5 million customers with clean, safe, reliable and affordable energy. The company continues to evolve to meet customers' changing needs by offering personalized tools like My Power Usage¸ which helps customer better manage daily energy costs and eliminate surprises at the end of their billing cycle, and convenient ways to do business with the company including thousands of new authorized payment locations. Additionally, the company's 7,000 employees are united in a shared mission to be "A Citizen Wherever We Serve" and improve local communities with employees and retirees donating more than 150,000 hours in volunteer services alone in 2016.