Georgia-Pacific announced that Rob Barger has been named chief digital officer for Georgia-Pacific, a first-ever role for the company. The move emphasizes Georgia-Pacific’s continued focus on driving forward its digital transformation efforts.
 
In his new role, Barger is responsible for educating the company’s businesses and operations on emerging digital business models and technologies. Central to the position will be advancing experimentation to drive faster innovation, leveraging advanced data analytics, measuring progress, and sharing insights across Georgia-Pacific and other Koch Industries’ companies.
 
Barger will report to Georgia-Pacific President and CEO Christian Fischer and will work closely with Chief Information Officer Steve Clancey and other groups across the company to develop and quickly leverage new digital business solutions.
 
“Paired with an astute team, Rob’s skilled leadership will continue helping Georgia-Pacific leverage technology, data and digital capabilities to meet our customers’ and consumers’ needs,” said Georgia-Pacific President and CEO Christian Fischer. “This concerted effort will ensure we have the resources, knowledge systems and networks in place to capture the right opportunities and increase our competitive position.”
 
Barger joined Georgia-Pacific in 2010 in the company’s strategy and business development group. In 2012, he then became vice president of innovation capability development for the company’s Consumer Products Group. In that role, he helped the business and category teams develop an innovation capability by establishing the vision, key frameworks and language used across teams.
 
Most recently, Barger led the company’s towel category since 2014 as vice president and general manager for GP PRO, Georgia-Pacific’s commercial products division.