Date:  Tuesday, May 16th

Time:  8:00am - 9:30am

Location:  Athens Area Chamber of Commerce

Cost: $10.00

Parking:  Parking is not available at the Athens Area Chamber of Commerce.  Please utilize Downtown Athens street spaces of the West Washington Street Parking Deck.  

Click HERE to RSVP!

Defining Target Customers for Effective Marketing
 
How well do you really know your ideal customers?
 
You won't be able to position what you're selling to meet customers' (and potential customers') needs without knowing who they are. How well do you know your ideal customers' backgrounds, their goals, and their challenges? How well do you understand their interests and needs? Do you know how old they are? Where they went to school? Whether they have kids? What a day-in-the-life looks like?
 
These questions may sound specific, but here's the thing ...
 
Creating very specific buyer personas can dramatically improve your business results.
 
Without knowing the answers to questions like these, it's difficult for a business to create an effective strategy to attract, sell to, and delight more of those types of people. In order to grow, you need to understand your ideal customers inside and out and integrate that research across your entire business.
 
Richie Knight of HW Creative Marketing will lead us through an in-depth presentation on how local businesses can make the most of creating buyer personas for their ideal customers. This is an expert talk that you don't want to miss!