Georgia-Pacific announced significant investments, which total more than $400 million, for its GP Consumer (retail) tissue and towel business. The investments support further growth for key customers’ private label brand products.

The company has approved funding for a paper machine using through-air-dried technology, associated converting equipment and infrastructure work. A final decision on the location of the new operations, which will be in the eastern United States, is expected to be announced soon with startup projected for 2019. Approximately 80 jobs would be created to support operations.

“This investment demonstrates our commitment to GP Consumer’s current and potential customers who plan to grow their premium private label towel brands, as well as to expand Georgia‑Pacific’s own Brawny® premium paper towel brand,” said Fernando González, president – GP Consumer business.

Kathy Walters, group president – GP Consumer Products Group, added, “This investment will help GP Consumer further leverage the many advantages we have – including our breadth of offerings and many others – to create products consumers value while meeting the changing needs of our customers.”