Kroger customers and associates contributed more than $25,160 in just six weeks to Kroger’s 2016 Can Hunger campaign — and an additional $5,000 to a second initiative benefitting the Food Bank of Northeast Georgia.
From Nov. 13–Dec. 24, Kroger customers supported the annual Can Hunger campaign by purchasing $1, $3 and $5 icons. Each icon purchased benefited Feeding America food banks and helped provide food to local families in need.
Additionally, Kroger’s annual “Bringing Hope to the Table” campaign engaged customers to help fight hunger. Between Nov. 1 and Dec. 31, 2016, when customers shared a photo of their empty dinner plate with #PictureYourPlate, Kroger donated the equivalent of 1,000 meals for each picture to Feeding America.
Kroger’s Atlanta Division, which includes Athens, raised more than $752,000 through Can Hunger and more than $192,200 from “Bringing Hope to the Table” for a total of $944,200, or the equivalent of 3.6 million meals to support food banks across Georgia, Eastern Alabama, and South Carolina. The donated amount surpassed its $600,000 goal.