Spilled wine, messy pets and dirty shoes can all take a toll on a home's carpet.  That is why Georgia-Pacific and INVISTA, the maker of STAINMASTER flooring, are teaming up to expand the brand with a line of carpet cleaning products available in stores nationwide.  Drawing on 30 years of experience in keeping carpets looking great, the new STAINMASTER Carpet Care Line consists of pet, rug and carpet cleaners, as well as a high traffic formula, all with breakthrough technology that lifts tough stains and leaves behind a protective coating to repel dirt and protect against resoiling. The product line includes:

• STAINMASTER Carpet Pet Stain Remover lifts away tough pet stains and eliminates odors. Breathe easy thanks to powerful ODOR REMOVE technology which starts to eliminate odors within minutes.

• STAINMASTER Carpet Stain Remover lifts away tough stains and is specifically designed to begin cleaning on contact while penetrating deep into carpet fibers.

• STAINMASTER Carpet High Traffic Cleaner's multi-action system loosens and lifts tracked-in soil then goes a step further by applying an invisible shield to repel dirt and protect against re-soiling.

• STAINMASTER Rug Stain Remover is tough on stains but is gentle on area rugs' delicate colors.

"As a company that is always searching for breakthrough solutions to consumers' everyday messes, we are excited to introduce a premium line of carpet cleaning products to the market," said Shellie Caudill, director of research and development at Georgia-Pacific. "A product's ability to protect carpet by repelling dirt is a huge advantage to our consumers. With some competing products, dirt can collect where the stain was treated causing the stain to appear to return and require additional work to remove.  But with STAINMASTER, when the stain is treated, it's gone entirely which helps make our consumers' lives easier."

"Since the beginning, the STAINMASTER brand has allowed consumers to confidently embrace life's little messes, knowing that the surfaces in their home are protected," said Lisa Connolly, director of global brand marketing for the STAINMASTER brand.  "As we continue to expand the STAINMASTER portfolio of products, we are thrilled to partner with Georgia-Pacific to deliver the kind of innovative products that they've come to expect from the most trusted brand of carpet."