Aflac, the leading provider of voluntary insurance at the worksite in the United States, announced that it ranked No. 1 as the "go-to supplemental sales partner" in a new survey of insurance benefits brokers conducted by Employee Benefit Adviser Magazine. Aflac came out on top as the voluntary insurance company with which they most preferred to conduct business. The survey took place over a 2.5-week period in June 2016, resulting in a list of 11 vendors.

"This survey result is particularly satisfying for Aflac because we know the work that our team has done to build relationships within the benefits adviser community by helping them remain informed about the value of voluntary insurance products," Aflac U.S. President Teresa White said. "We view our role as so much more than a provider of excellent products that help policyholders protect their finances in the event of an unexpected injury or illness. We see Aflac as a company that cares enough to ensure that advisers and consumers have access to the information they need to make the best financial decisions for themselves, their clients and their families."

"Employee Benefit Adviser asked more than 200 benefits brokers which voluntary carriers they most prefer to do business with, and Aflac was the No. 1 response," said Employee Benefits Adviser Publisher Elizabeth Gallentine. "In fact, the gap between Aflac and the No. 2 choice was larger than any other vendor listed, showing Aflac is clearly a favorite partner of advisers when it comes to bringing voluntary benefit offerings to employers."

According to Gallentine, this is the first year that Benefits Adviser asked respondents to rate their favorite voluntary carrier partners in their annual survey, this year resulting with Aflac being the No. 1 response. Other companies including Colonial Life (No. 2), Unum (No.3) and Allstate (No. 7) were also included in the survey.

In recent years, Aflac has made a determined effort to partner with brokers, sharing information that enables them and Aflac to better serve customers. This has entailed a robust thought-leadership program aimed at helping brokers succeed in today's ever-changing health care environment.

"We want to be the go-to source for information about how to best utilize valuable voluntary insurance products, and it appears that we have succeeded according to this survey. We are proud to be part of the reason that consumers will ultimately become more aware of how to protect themselves from financial challenges," White said.