The Georgia Chapter of the Alzheimer's Association has elected Joanne Truffelman as chairman of the board of the organization. She has been an Alzheimer's Association, Georgia Chapter board member and vice-chair for seven years and was co-owner of the TG Madison advertising agency. Board members work to promote the organization and its many events to raise funds for Alzheimer's care, support and research programs.

"I am elated to be chosen as the Board Chair of the Alzheimer's Association's Georgia Chapter," said Joanne Truffelman. "I have been intimately involved with growing the Association's Dancing Stars of Atlanta event for the past seven years and am looking forward to playing a larger role in the organization's Mission Forward Strategic Plan toward a world without Alzheimer's, promoting advocacy through our state representatives and getting involved with other events, like the Walk to End Alzheimer's, happening in Atlanta on September 24."

Truffelman began her career at New York's Wells, Rich, Greene agency, but has been an Atlantan for more than 30 years. Her advertising work in Atlanta began at McDonald & Little, bringing computer technology to Atlanta's advertising industry. She then worked as manager of national bottler advertising at Coca-Cola before founding TG Madison with Lauren Genkinger, which was purchased by the digital development agency, Chemistry, in 2015. Truffelman's previous civic experience includes contributions and Board positions with Zoo Atlanta, the Cobb Energy Performing Arts Centre – ArtsBridge Foundation, the Georgia Shakespeare Festival and Children's Healthcare. For more than 20 years, she has been vice chairman of the board for the Dian Fossey Gorilla Fund International.

"Joanne has been invaluable to us, bringing her advertising expertise and incredible Atlanta civic experience to our board," said Leslie Gregory, president and CEO - Alzheimer's Association, Georgia Chapter. "We know having her work with us in the fight to end Alzheimer's will benefit the 130,000 people in Georgia living with this devastating disease."