Chick-fil-A is issuing a cattle call! Mark your calendar for the 12^th annual Cow Appreciation Day on Tuesday, July 12, 2016. On that day, Chick-fil-A restaurants nationwide will offer a free entrée to any customer who visits a restaurant dressed as a cow.

Adult customers who dress in any type of cow attire, whether it's head-to-hoof or sporting a cow-spotted accessory, will be rewarded with a free Chick-fil-A entrée of their choice, such as an Original Chicken Sandwich, Grilled Chicken Cool Wrap or Chick-fil-A Chicken Biscuit. Children can receive a free Kid's Meal for dressing in a cow costume. The Cow Appreciation Day celebration will last from store opening through 7 p.m. local time (check local store listings for individual store opening hours).

Cow Appreciation Day celebrates the restaurant company's iconic "Eat Mor Chikin" Cow advertising campaign; an award-winning marketing campaign that is marking its 21^st  anniversary this year. Chick-fil-A first introduced the Cow campaign in 1995 as a three-dimensional billboard concept depicting a black-and-white cow sitting atop the back of another cow painting the words "Eat Mor Chikin" on the billboard.  To everyone's surprise, the Cows' clever self-preservation message would be the beginning of a campaign still running strong two decades later. In addition to clever roadside billboards, the Eat Mor Chikin Cows are the focal point of Chick-fil-A's in-store point-of-purchase materials, promotions, radio, TV and internet advertising, and clothing and merchandise sales.