Patrick Winter, senior associate director in undergraduate admissions at the University of Georgia, has been named associate vice president for undergraduate admissions and enrollment management. The appointment is effective July 1.

Winter has led marketing, recruitment and communications efforts in undergraduate admissions since 2006, developing brand strategy and a national “Be the First” campaign to recruit prospective students. During his nine years at the university he also has directed the implementation of a new constituent relationship management system as part of overall enrollment management efforts at UGA.

“I have known Patrick Winter since he joined the Office of Admissions several years ago, and I believe he is ideally suited to lead this office and serve in this critical position at the University of Georgia,” said UGA President Jere W. Morehead. “I am confident that under his direction UGA will continue to attract and enroll the very best students from the state of Georgia and beyond.” 

As associate vice president for admissions and enrollment management, Winter will serve as the chief enrollment officer and work closely with key units and programs within the Office of the Vice President for Instruction, including the offices of Registrar, Student Financial Aid and Curriculum Systems, as well as with the Office of the Vice President for Student Affairs, Office of Academic Planning, deans, department heads and other units across campus. The associate vice president reports directly to the vice president for instruction.

“Patrick’s expertise in the areas of enrollment management, marketing and communications presents a unique skill set that will help propel our recruitment efforts for the University of Georgia,” said Rahul Shrivastav, vice president for instruction. “He is the ideal person to take on this critical role at UGA and in the recruitment of a diverse group of students with the strongest academic qualifications.” 

Prior to his arrival at UGA, Winter served eight years at Arizona State University in progressively responsible roles, including as national director of recruitment and coordinating roles in national marketing analysis and communications. He is a member of the National Association of College Admission Counseling, as well as Southern Association of College Admission Counseling. He also has made numerous national professional presentations on college admissions marketing and recruitment. Winter holds a master’s degree in higher and post-secondary education from Arizona State University and a bachelor’s degree in political science from Auburn University.

“It is an honor to serve the university in this capacity. I am enthusiastic to work with other strategic partners on campus to lead the Office of Undergraduate Admissions in creating access for the brightest and best students from Georgia and beyond,” said Winter.