Ride Wars: Uber Enters the Athens Taxi Marketplace
Friday, September 12th, 2014
By the clicking with your thumbs, something Uber this way comes.
The newest transportation alternative in town—it launched locally late last month—is a cross between social networking and a chauffeur service. All anyone in need of a ride has to do is download the Uber app on a smartphone, sign up using a credit card and then request a ride. Within minutes, a car will take you wherever you need to go at a rate that Taylor Bennett, Uber spokesman, boasts is “40 percent cheaper than taxis” in most markets.
