Classic City Creative, a student-run marketing agency at the University of Georgia has developed a marketing campaign to promote AT&T U-verse TV and High Speed Internet services, wireless discount and reward for referral programs to their school and community. The campaign is designed to increase awareness and purchase consideration of AT&T U-verse TV and the new SEC Network launching in August.

The campaign will feature engaging campaign activities and strategies that will spread awareness of AT&T U-verse benefits by tapping into the fervor and loyalty of the SEC culture. The overall campaign will include traditional advertising, guerilla and experiential marketing, events, promotions and social media. The highly engaging social media campaign will feature fan dedication contests such as the Gameday Fanatic Snapshot, Fanatic Rap Competition and even a scavenger hunt. Throughout the campaign, fans will have chances to win giveaways and custom designed fanatic packages and decals. 

Classic City Creative will also host a series of events throughout the semester. Events will include product demonstrations, food, games, live music, and a chance to hang out with fellow SEC fans. Pop-up couch viewings and tailgates will be set up at several UGA sporting events this spring. They will be present on April 5, 2014 from 3:00 p.m. to 9:00 p.m. and the UGA Spring Football Game at Sanford Stadium (G-Day) on April 12 at from 9:00 a.m. to 3:00 p.m. To encourage alumni to join in, the Fanatic Kickback, a SEC Alumni Kickball Tournament, will be held on Sunday, April 6 from 3:30 p.m. to 6:30 p.m. at Piedmont Park in Atlanta and co-sponsored by Mercedes-Benz of Buckhead in Atlanta. Participants will play for prizes while representing their SEC school. All events will reinforce the convenience of U-verse and the portability made possible by the live TV capabilities. 

Tailgating is a SEC tradition that the students will use to showcase U-verse live streaming abilities and a perfect fit for spreading awareness of a new feature allowing SEC fans to watch their favorite sports with a multi-platform experience. The Spring Football Game will be held on Saturday April 12, 2014 at Sanford Stadium. Kickoff is set for 1:00 p.m. and students will start tailgating at 10:00 a.m. They will set up a classic tailgate experience with corn hole, ladder, golf, footballs, and Frisbees. The event will be catered by Guthrie’s, a local Athens favorite on Baxter Street, which will be providing tasty southern dishes. Walden, an up and coming band in the Athens music scene, will provide live music from 11:20 a.m. to 12:00 p.m. The talented band is composed of four freshman student musicians and will be putting on a show with catchy melodies and vocal harmonies. The tailgate will allow students to interact with fans and show them live product demonstrations of AT&T U-verse benefits.

Each of the six schools across the country participating in the AT&T Campus Brand Challenge are competing against one another for the opportunity to present their ideas to AT&T executives at the term’s conclusion.

Please visit fanaticsonthecouch.com for details regarding events, contests as well as a link to the AT&T U-verse official site. For further inquiries regarding the AT&T Campus Brand Challenge, please contact Cindy Wang at 678-988-9190.