Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, announced Thursday that Prudential Blanton Properties has joined the brand and is operating as Berkshire Hathaway HomeServices Blanton Properties. The brokerage is the next in a growing roster of affiliate companies that have joined the network since September 2013. Berkshire Hathaway HomeServices now accounts for more than 27,000 agents and 700 offices in 37 states.

“We are elated to join Berkshire Hathaway HomeServices, a brand whose namesake – Berkshire Hathaway Inc. – is the world’s most respected corporation according to Barron’s,” said Broker/Owner Brenda Blanton. “In 35 years of real estate I have not seen a more compelling brand opportunity than this one.”

Blanton said this strong brand will support the company’s continued growth and will attract high-caliber sales professionals. “I believe consumers will seek out the Berkshire Hathaway HomeServices name on yard signs as a symbol of quality, integrity and strength,” she explained. “Equally important, top sales professionals will want to represent a brand whose namesake is the world-renowned Berkshire Hathaway.”

As part of the transition, Blanton Properties associates gain access to a robust real estate technology platform, ongoing business consultation, professional education, marketing support and the Luxury Collection program that adds marketing clout to high-end listings. These resources will extend the reach and efficiency of Blanton Properties’ agents, Blanton pointed out. Clients will appreciate the real estate tools and information available to them through the brokerage’s new website www.bhhsblantonproperties.com .

Blanton and her team today commemorated their transition with a launch event and ribbon-cutting ceremony at the company’s office on Hill Street. They were joined by Athens Mayor Nancy Denson, Athens Area Chamber of Commerce President Doc Eldridge and other local dignitaries and guests.

Earl Lee, CEO of HSF Affiliates, welcomed Blanton Properties to Berkshire Hathaway HomeServices. “Brenda and her team are respected in the marketplace for their skill, professionalism and customer care,” he said. “We’re pleased this fine company will represent our brand in the greater Athens area.”

Blanton Properties’ new Cabernet and White yard signs will appear in Clarke, Oconee, Barrow, Jackson, Madison and Oglethorpe Counties starting Thursday.