Fire & Flavor™, a market innovator around simple, flavorful grilling, is pleased to announce that it has established a major, strategic relationship with Green Bay, Wisconsin-based logistics and marketing Company, Englewood Marketing Group (EMG). This new relationship will allow the two companies to capitalize on the growing market for at-home grilling products and positions Fire & Flavor™ for significant growth in both eCommerce and brick-and-mortar retail markets.

Founded in 2003, Fire & Flavor™ recently developed the innovative HERO™ Grill, a portable charcoal grill that utilizes a proprietary charcoal pod technology, making grilling simple, clean and portable. Fire & Flavor™ is currently one of the fastest growing brands in charcoal grilling, especially within the product segments of lump charcoal, fire starters and smoking woods.

"With this new relationship, Fire & Flavor™ will be well positioned to capitalize on global trends for sustainability, ingredient transparency and flavor choice," says Fire & Flavor CEO Davis Knox. "Combining resources with EMG will allow us to rapidly expand market share in a category dominated by legacy brands. We believe consumers seek a higher degree of innovation, and EMG will help us answer that call."

"Fire & Flavor™ is a proven category innovator and brings a unique vision for future products", said EMG CEO Kevin Oak. "We stand ready to fully resource Fire & Flavor™ to rapidly accelerate the development of new innovations, while expanding points of distribution globally, utilizing EMG's seasoned sales team, along with our expertise in direct-to-consumer shipping and warehouse to warehouse distribution."