First Georgia Latino Entrepreneurship Survey Launched

Staff Report From Georgia CEO

Tuesday, May 15th, 2018

The Latino Community Fund, launched the first Georgia Latino Entrepreneurship Survey in an effort to advance knowledge of the Latinx/Hispanic community and support entrepreneurship as an economic-sufficiency strategy for the state.

The study will focus on creating a segmentation of Latino-owned businesses describing the different areas of needs/services that can help support their development. The survey and data collection will include both incorporated and unincorporated businesses in the state.

A collaboration with the Stanford Latino Entrepreneurship Initiative will allow researchers to benchmark Georgia Latino businesses against national averages and contribute to increasing awareness of the assets and contributions of local entrepreneurs nationally.

“Evidence-based information is key to guide the design and development of policy, programs, services, and products that can accurately support Latinx business owners and ultimately, bridge a gap between opportunity and potential for the betterment and growth of our state” said Gigi Pedraza, Executive Director of the Latino Community Fund (LCF Georgia). 

The study, supported by the Small Business Development Center, Office of Minority Business, Invest Atlanta, Fifth Third Bank, and the Emory Goizueta Business School, is done in collaboration with a Steering Committee of local community leaders, academics and researchers, including representation from Georgia Tech, University of Georgia, the Latin American Chamber of Commerce Georgia (LACC Georgia), the Georgia Hispanic Chamber of Commerce, the Coalición de Líderes Latinos de Dalton (CLILA), the Hispanic Alliance GA (La Alianza) and the Entrepreneurship Track at the Cross Keys High School.

If you are a Hispanic business owner or know someone that is, we encourage you to answer or share the survey.  Visit for links and for findings and updates on the study.