ZIPS Car Wash (zipscarwash.com) has announced its multi-year investment in the University of Georgia's athletic programs through an extensive sponsorship agreement with LEARFIELD and is now a Proud Sponsor of the Georgia® Bulldogs®. This marks ZIPS first foray into college sports marketing and on a larger scale, represents the largest sponsorship of its kind in the growing car wash industry. ZIPS owns and operates 17 locations across Georgia and over 250 locations across 24 states. 

"We're extremely proud to be investing at this level in collegiate sports and offering some of the perks of the sponsorship directly to our customers like tickets, co-branded giveaways and gameday activations as our relationship with the University of Georgia grows," said Mark Youngworth, CMO, ZIPS Car Wash. "BULLDOGS® fans have supported us across the state as we've expanded in and around the bulldog nation and this is a way for us to show that same support through key sponsorships of college athletic programs," he added. 

"ZIPS is a forward-thinking industry leader, and we are proud to welcome them to the collegiate athletics space," said John Brody, Chief Revenue Officer, LEARFIELD. "We are also delighted to incorporate a groundbreaking NIL-focused custom content program, curated and produced by LEARFIELD Studios, featuring student-athletes proudly wearing their school colors. As the 'front door to college athletics,' we look forward to further building the relationship between ZIPS and our partner institutions."

A component of its multi-year agreement with LEARFIELD enables ZIPS to kick off the football season with college gameday ticket giveaways. Fans can enter to win tickets now in the ZIPSme Portal, an enhanced, online customer experience that offers sweepstakes, partner perks and the freedom to manage a ZIPS Unlimited Membership online. Additionally, it's overall sponsorship agreement provides ZIPS with significant brand visibility among the university fanbases through assets which include IP marks, radio, social and LEARFIELD's Fan365 digital product.