New Vehicle Prices Climb to All-Time High in December

Staff Report

Monday, January 8th, 2018

The average price of a new vehicle is expected to hit the highest point in history in December, according to the analysts at Edmunds, the leading car shopping and information platform. Edmunds estimates that the average transaction price of a new vehicle was $36,495 in December, which is a 3 percent increase compared to December of 2016 and a 13 percent increase compared to December of 2012. The average down payment on a new car is also estimated to reach all-time high in December of $4,056. This is up $227 compared to December of 2016 and $105 from five years ago.

"Vehicle prices have been rising all year but really hit a crescendo in December. Even though holiday bonus checks likely played a role in boosting down payments to record levels, when buyers are willing to put down more than $4,000 for a new car, it says something," said Jessica Caldwell, executive director of industry analysis at Edmunds. "There are fewer buyers in the market right now, but those who are there are not only feeling confident, they're willing to shell out the extra cash to get a larger vehicle with all the bells and whistles. They know what they want and they are willing to accept the higher costs."

Edmunds analysts say the December year-end closeout sales likely did the trick to gently lift sales of 2017 model year vehicles. In December, 42 percent of new vehicles sold were 2017 model year, which is a dramatic improvement compared to 70 percent in October of this year. However, sales of outgoing model year vehicles were still slower than last December, when 35 percent of new vehicles sold were 2016 model year. Incentives are expected to average $3,459 in December, which is down only 3 percent from the year's peak in October and up 1 percent from December 2016.

"Automakers and dealers faced a rather precarious situation at the start of the fourth quarter due to record levels of 2017 model year inventory languishing on lots," Caldwell said. "Although incentives continued to flatten slightly this month, it is clear that dealers were highly motivated to meet their year-end goals in December. As we head into a declining market in 2018, it's at least a positive sign for the industry that dealers will be able to start the new year with a majority of 2018 model year vehicles on their lot."

More insight into recent auto industry trends can be found in the Edmunds Industry Center at http://www.edmunds.com/industry-center/.

New-Car Finance Data

 

December 2017

December 2016

December 2012

Term

68.99

68.23

64.73

Monthly Payment

$536

$521

$475

Amount Financed

$32,080

$31,046

$27,356

APR

4.73

4.43

3.91

Down Payment

$4,056

$3,830

$3,951

Used-Car Finance Data

 

December 2017

December 2016

December 2012

Term

66.9

66.7

63.5

Monthly Payment

$392

$385

$366

Amount Financed

$21,613

$21,399

$19,354

APR

7.7

7.3

7.7

Down Payment

$2,488

$2,407

$2,308